New Delhi, India, Jan 5, 2026 – The Freestyle+ launch signals Samsung’s major reveal ahead of CES 2026 in Las Vegas. Announced in New Delhi on January 5, the device targets users who want flexible entertainment. The company focuses on simple setup and smart features. Moreover, Samsung aims to bring quality viewing to more everyday spaces.
This new portable projector arrives just before the global technology event. It allows users to watch movies or play games almost anywhere. The Freestyle+ supports modern lifestyles that value movement and convenience. As a result, users no longer need fixed screens or heavy equipment. Samsung designed the product for homes, trips, and casual gatherings.
Samsung built the device with a compact and lightweight body. Users can carry it easily from one room to another. It fits well in bedrooms, living areas, or outdoor spaces. In addition, the design supports quick placement without tools. Therefore, the projector adapts to people instead of the other way around.
A key feature includes Samsung’s AI OptiScreen technology. This system adjusts the image based on the surface. Users only need to point the projector and start playback. Then, the software handles picture correction. Consequently, setup becomes faster and easier for everyone.
AI OptiScreen includes several helpful tools. One feature corrects image distortion on uneven walls. Another tool keeps the picture sharp during movement. Wall color adjustment also improves image balance. These features work together to improve viewing quality. Samsung wants users to enjoy content without technical effort.
Samsung also added a smart assistant platform to the projector. This system helps users search for shows using voice commands. It supports smoother interaction with on-screen content. As a result, finding movies or games feels quicker. The goal remains easy control without confusion.
Brightness also received a major upgrade. The Freestyle+ delivers 430 ISO lumens. This level nearly doubles the previous version. Therefore, images stay clear in normal indoor lighting. Users can watch content without darkening the room completely.
The projector includes a rotating body that turns up to 180 degrees. This feature allows viewing on walls, floors, or ceilings. People can watch movies while lying in bed. It also supports creative viewing setups for gatherings. Flexibility remains a strong selling point.
Entertainment options come built into the system. Users can access Samsung TV Plus directly from the device. Several popular streaming and gaming apps also come preloaded. Therefore, no extra hardware is required. The projector works as a complete entertainment hub.
Sound quality matches the visual experience. A built-in 360-degree speaker fills the room evenly. Audio remains clear and balanced across spaces. In addition, the device supports Q-Symphony. This feature syncs audio with compatible Samsung soundbars. Together, they create richer sound layers.
Samsung plans to display the product at CES 2026 from January 6 to 9. The company expects strong interest from global visitors. After the event, Samsung will begin a phased worldwide release. Sales will start during the first half of the year.
Company leaders say the product reflects modern living habits. Executive Vice President Hun Lee shared this view. He believes screens should adapt to users. Ultimately, Samsung hopes this launch will make premium entertainment easier for everyone.
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