New Delhi, October 22, 2025– OpenAI has officially unveiled its new artificial intelligence-powered web browser, ChatGPT Atlas, entering the competitive browser market. The launch sets up a direct challenge to Google Chrome’s long-standing dominance. The move marks a significant expansion for the AI company. It signals OpenAI’s intention to move beyond chat-based services and integrate its technology into how users engage with the internet.
ChatGPT Atlas is built around OpenAI’s well-known chatbot, ChatGPT. It aims to redefine browsing by making it more intelligent, seamless, and action-oriented. The browser introduces features that go beyond traditional browsing. Users can summarize content, compare products, and complete online tasks, all powered by AI.
During a live demonstration on Tuesday, OpenAI developers showcased Atlas in action. A user asked for a recipe, and Atlas found it, sourced the ingredients, added them to an Instacart cart, and completed the purchase without user intervention. ChatGPT Atlas is currently available for macOS users worldwide. OpenAI has confirmed that versions for Windows, iOS, and Android are in development and will be released soon.
The company has made it clear: it plans to be a central player not just in AI conversations, but across the broader digital ecosystem. A standout feature of the browser is its “agent mode,” available to paying users. This feature allows ChatGPT to interact directly with websites on behalf of the user. It can plan travel, make online purchases, or analyze data managing full workflows without manual input.
Users can also open a ChatGPT sidebar in any window. It provides tools for summarizing articles, comparing data across websites, and extracting useful information. This makes browsing more efficient and productive.
Atlas arrives at a time when Google Chrome holds 71.9% of the global browser market, according to StatCounter. However, the launch of an AI-powered alternative like Atlas may mark the beginning of a new competitive era. The technology offers a different way to engage with online content. It also has the potential to shift the dynamics of the digital advertising space, which has long been dominated by Google.
Industry experts have already started analyzing the broader implications. Gil Luria, an analyst at D.A. Davidson, noted that browser-based conversational AI could open doors for OpenAI to enter the ad market.
He suggested that if OpenAI begins monetizing browser use through advertising, it could reduce Google’s dominant share of search-based ad spending. Currently, Google holds approximately 90% of that market. The financial markets appeared to respond to the news. Shares of Alphabet Inc., Google’s parent company, fell by 1.8% in afternoon trading.
Since launching ChatGPT in late 2022, OpenAI under CEO Sam Altman has rapidly expanded. Initially focused on conversational AI, the company now offers a wider range of digital tools and services. The release of Atlas is part of a larger growth strategy. It also comes as competition intensifies from Google and AI-focused startups like Anthropic and Perplexity.
Google has already begun adapting to changes in user behavior. It has added AI summaries to its search results and embedded its Gemini AI model into Chrome. These features are available to U.S. users, with global rollouts planned. Despite those updates, the launch of Atlas reflects a clear shift in user preference. Many people are moving away from traditional search engines. Instead, they are turning to tools that provide direct answers and complete tasks on their behalf.
Atlas exemplifies that change. It offers a smarter, more actionable way to browse the web. Whether OpenAI can take a significant share of the browser market from Chrome remains to be seen. However, its entry introduces a strong new competitor to the space.
As more users explore AI browsers like Perplexity’s Comet, Brave, and Opera’s Neon, the competition is likely to grow. One thing is certain: the future of web browsing is evolving quickly and OpenAI is leading that transformation.
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