Pune, India | September 30, 2025
Amer Sports opened a state-of-the-art Alpine binding factory in Oradea, Romania, to regain full control and strengthen its global winter sports leadership. The company shifted away from outsourcing after nearly two decades, committing significant investments to increase production capabilities and ensure long-term independence. The Oradea facility covers 12,000 square meters, operates over 300 advanced machines, and began high-throughput output in early 2025 with impressive efficiency levels.
The company recruited 250 skilled employees locally, providing specialized training and integrating stringent international quality benchmarks. The facility also obtained TUV certification, ensuring compliance with ISO safety and performance regulations. By achieving these standards, Amer Sports underscored its determination to deliver premium products consistently while enhancing manufacturing reliability. Furthermore, the factory already met ambitious timelines, becoming operational within one year and ramping output successfully during the initial production quarter.
Amer Sports also announced its decision to internalize injection molding, another critical step toward vertical integration. The company moved to acquire equipment, land, and employees of its long-term partner Savrom, who previously oversaw molding operations in Deva, Romania. The acquisition reflects both strategy and trust, as Amer Sports relied on Savrom’s expertise for many years. Therefore, the expansion allows the company to consolidate operations under one umbrella while preserving the technical proficiency of an experienced workforce.
The transition will reach completion during 2025, once the Deva operation stabilizes and optimization spreads across both Romanian sites. Amer Sports emphasizes continuous progress, acknowledging that efficiency and innovation remain central to the success of its reshoring strategy. By relocating Alpine binding production in-house, Amer Sports secures know-how that was once scattered across multiple outsourcing networks. Consequently, iconic brands such as Salomon, Atomic, and Armada benefit from more consistent quality, faster delivery, and improved responsiveness.
In fact, shorter lead times provide significant advantages during fluctuating climate conditions and evolving consumer trends. Through direct oversight, Amer Sports can now monitor processes closely, adopt new technologies faster, and align production with global winter sports demands. The company expects gradual production scale-ups, designed to balance performance requirements, flexibility, and operational cost savings while reducing supplier dependency. This step strengthens supply chain resilience, which has become an essential consideration for manufacturers facing volatile market pressures.
Additionally, Amer Sports builds a stronger winter sports production base in Romania, positioning the region as a cornerstone for future growth. The company’s new Oradea facility already demonstrated its potential by contributing substantial output during the early months of 2025. Meanwhile, the Deva acquisition expands Amer Sports’ in-house network, making it fully accountable for end-to-end component production. This expansion represents both continuity and transformation, since the workforce and machinery of Deva migrate seamlessly under new ownership.
Speed of execution also characterizes Amer Sports’ strategic plan. Oradea was completed in record time, with assembly and production capacity scaled up rapidly by early 2025. Similarly, the Deva acquisition highlights decades of mutual collaboration with Savrom, a trusted industry partner. Amer Sports incorporated both equipment and personnel to guarantee stability, minimizing potential disruptions. Later this year, the company anticipates further stabilization, refinement of processes, and optimization to increase product excellence.
This investment provides multiple lasting benefits for Amer Sports and its global consumers. By maintaining full control over design and manufacturing, the company strengthens competitiveness through cost efficiency, product excellence, and process transparency. Sustainability considerations also improve since shorter supply chains reduce transportation distances and environmental impact. Furthermore, Amer Sports reaffirms its dedication to preserving technical expertise internally, ensuring innovation remains a driving force across its global operations.
To realize these ambitions, the company continues to refine operations through rigorous monitoring, advanced staff training, and adherence to safety and innovation standards. Both Oradea and Deva facilities will align under unified benchmarks, managed by experts who ensure to application of consistent standards worldwide. Amer Sports also leverages accumulated knowledge to guarantee smooth integration, reinforcing its industry position while safeguarding product reliability for global markets.
Ultimately, Amer Sports’ move reflects a wider industrial trend toward reshoring and vertical integration. Manufacturers operating in competitive markets increasingly recognize the urgency of tighter control, swifter innovation cycles, and improved accountability within their supply chains. Amer Sports capitalizes on this movement by investing strategically in Romania, thereby positioning itself for evolving market expectations. Consumers worldwide gain from consistent quality, faster deliveries, and superior winter sports equipment built under company supervision.
In conclusion, Amer Sports’ decisive steps—launching Oradea’s Alpine binding factory and acquiring Deva’s molding operations—strengthen operations after two decades of outsourcing. The action marks a turning point by establishing a robust, future-focused production platform supporting its premium brands worldwide. Through quality, efficiency, and sustainability, Amer Sports reaffirms its leadership in winter sports. Customers, employees, and partners worldwide stand poised to benefit considerably from this transformation in manufacturing.
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